Home/Vakken/Creator Cultures: Media Industries and the Digital Economy Cultures
CI3V250037.5 ECTSQ4EnglishBachelor

Creator Cultures: Media Industries and the Digital Economy Cultures

FaculteitFaculty of Humanities
NiveauBachelor
Studiejaar2026-2027

Beschrijving

Course goals

At the end of the course, students can/have:

  • critically analyse the global landscape of digital creator cultures by exploring their socio-cultural, economic, and ethical dimensions;
  • analyse and engage with platform content and organizational structures, using relevant tools and methods to assess how platforms shape content production, distribution, and community dynamics;
  • developed practical skills in content creation through the form of a podcast for a specific platform, tailored to the platform’s technical, cultural, and audience requirements.

Content

As digital platforms empower individuals to produce, share, and monetize content, the concept of the "creator" has emerged as a central figure in contemporary media and cultural production. This course provides a comprehensive analysis of creator cultures, emphasizing the diversity of practices, platforms, and economic models that characterize this global phenomenon. Special emphasis is placed on the impact of streaming platforms—such as YouTube, Twitch, and TikTok—in reshaping traditional media landscapes.

This course offers critical reflection on “Creator Cultures,” exploring the global dynamics of digital cultures, digital labor, and creator-driven economies, while also equipping students with practical skills through a variety of creative projects and collaborative activities. The course will cover topics such as the rise of social media influencers, the economics of digital labor, the role of fan communities, and the implications of algorithm-driven content distribution. Students will also engage with case studies from various global contexts, exploring how cultural, political, and economic factors shape creator cultures in different regions.

Additional information

Please note: the time slot shown here is not yet final and may still be modified. 

This course is the fourth course in the CIW specialisation track 'Media, Data en Maatschappij'.
It is also part of the Media and Culture specialisation track 'AI Cultures and Global Digital Society'.


This course has priority rules and a waiting list. Your enrolment is guaranteed if you:

  • are a student in the BA CIW, enrolled in the specialisation Media, Data en Maatschappij.
  • are a student in the BA Media and Culture, enrolled in the specialisation AI Cultures & Global Digital Society.
  • a student TCS enrolled in the hoofdrichting Nieuwe Media en Digitale Cultuur.

For any remaining slots in the course, lots are drawn among the students on the waiting list. 


LAS and TCS students who follow this course as part of the core curriculum of their major, need to complete a compulsory preparation course/assignment. See for more information: https://tcs.sites.uu.nl/

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