Innovation Strategies of Firms and Entrepreneurs

FaculteitFaculty of Geosciences

NiveauBachelor

Studiejaar2026-2027

Beschrijving

Course goals

Please note: the information in the course manual is binding.

This course is time-intensive, so following a 3rd course next to this course is not possible.

After this course students have knowledge about and can apply theories and models of innovation management in analysing innovation management in practice. The objectives of this course contribute to the realisation of the following BSc-NWI and BSc-GSS degree qualifications, namely the student:

1. has advanced knowledge and understanding of theories about innovation strategies of firms and entrepreneurs in the context of societal challenges;
2. has the ability to apply knowledge, and problem-solving abilities related to innovation strategies of firms and entrepreneurs;
3. has acquired general academic skills, especially in relation to innovation strategies of firms and entrepreneurs;
4. can use the acquired knowledge and understanding in a way that shows a professional approach to his/her work;
5. can form a judgement on innovation strategies of firms and entrepreneurs that includes reflection on relevant social, scientific and ethical issues;
6. and can communicate information, ideas and solutions to both specialist and non-specialist audiences;

Content

Innovation is a key determinant of the survival and competitive advantage of technology based firms, and important to overcome societal challenges. However, it is also a high risk process, in which many critical choices need to be made. This course uses theory and practical examples to help students understand the innovation strategies of firms and entrepreneurs. Taking the firm as the central actor, the course focuses on the role of routines, resources, collaborations, the organisational structure, and strategy in the innovation process. Moreover, the course pays specific attention to innovative start-up firms. The course contains a theoretical and a practical part. In various formats (podcasts, readings, co-working days) you will learn about the innovation process. In the practical part, the obtained theoretical knowledge is applied by writing a business plan. The practical part runs throughout the course. Note: there are some weeks where both theory and practice are prominent.

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